What seemed like a tedious “please-don’t-mention-the-strategic-plan-again” kind of project around the office, started to get us thinking about cross-functional goal setting and dynamics between teams.
With ad blocking on the rise, listeners paying premium prices for music platforms that skip ads, and TV viewers turning into binge-watching streamers, brands have to find new ways to get their message out there and have people want to pay attention.
As content creators, we should always be on our surfboards, paddling out with purpose ready to catch waves. These waves are trending topics, significant social movements, or posts that go viral overnight. They are short-lived but can give you an incredible ride while it lasts.
This is the generation where school shootings are common news and you learn about a day when 2,977 people died because of an act of terrorism. Yet, for fun, they saturate themselves in DIY slime videos and ridiculous Real food v. Gummy food challenges.
Marketer to marketer, I’ll fill you in on a little secret: start thinking of data as a two-way street. You can take a little, but you also need to give a little. You no longer have to be that creepy marketer lurking around the corner.
Typography is the art of arranging type, in its simplest definition. I see typography as the art of giving words meaning.
Show of hands: How many of you out there have taken a Buzz Feed quiz? How about a Cosmo quiz, for my fellow children of the 90s?
We are in a new era of marketing and communication, where the trust exchange reigns supreme.