Category: Branding

B2B / B2C: It’s all human to me.

When we think of ad campaigns, we often think of exciting high-profile B2C marketing – thought-provoking or hilarious commercials, engaging digital marketing, innovative loyalty programs, and clever social media campaigns. Now, what comes to your mind when you think of B2B marketing? While I can’t read your thoughts, they probably don’t conjure up images of […]

Consumer Behavior: Putting the puzzle together.

Over the past few weeks I’ve focused on theories, concepts, and tactics that lay the foundation of examining consumer behavior – building brand love, planned behavior, self-concept, the neuroscience behind behavior, cluster analysis to find complex correlations, and cultural branding, to name a few. While they may seem as standalone topics on consumer behavior, these pieces work together to understand your […]

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