I try to avoid making generalized statements of universal human truth. Still, I can confidently say that most of us have an intrinsic desire to connect with people, stories, and experiences. Within those connections, there is an even greater need for us to seek out authenticity and trust. I recently came across an AdAge article, which reinforces […]
If you’re not sure what happens when you assume, just look it up. You definitely don’t want to find out when you’re face-to-face with a client or your boss. In marketing, where we tend to make the most assumptions is with our audience. And ironically enough, knowing your audience is the most important aspect of […]
Trying to land that dream job, proposing an innovative idea, having a client buy into your plan, getting your family on board with one of your crazy ideas? It’s all about mastering the perfect pitch. As marketers, do what you know. Everyone in that boardroom is now your audience, so follow the fundamentals: know your […]
Imagine if Facebook were to remove the ‘like’ button? What if twitter suddenly lets you add up to 50 more characters to your tweet? Those minor changes or add-ons may have you scrambling to rethink your content delivery. No worries, if you haven’t heard the news yet, here are the latest and greatest innovations in […]
With ad blocking on the rise, listeners paying premium prices for music platforms that skip ads, and TV viewers turning into binge-watching streamers, brands have to find new ways to get their message out there and have people want to pay attention.