Category: Consumer Engagement

Consumer Behavior: Putting the puzzle together.

Over the past few weeks I’ve focused on theories, concepts, and tactics that lay the foundation of examining consumer behavior – building brand love, planned behavior, self-concept, the neuroscience behind behavior, cluster analysis to find complex correlations, and cultural branding, to name a few. While they may seem as standalone topics on consumer behavior, these pieces work together to understand your […]

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