Category: Consumer Engagement

Traffic you actually want: 5 site metrics you should be paying attention to.

Everyone hates traffic, except when it comes to your website. But the number of visitors to your site is just the tip of the iceberg. What you really want to understand is the quality of your site and how users are engaging within each page. To increase conversions and start building an exceptional site experience, […]

Get Connected: Humanizing your brand through digital.

I try to avoid making generalized statements of universal human truth. Still, I can confidently say that most of us have an intrinsic desire to connect with people, stories, and experiences. Within those connections, there is an even greater need for us to seek out authenticity and trust.  I recently came across an AdAge article, which reinforces […]

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