Everyone hates traffic, except when it comes to your website. But the number of visitors to your site is just the tip of the iceberg. What you really want to understand is the quality of your site and how users are engaging within each page. To increase conversions and start building an exceptional site experience, […]
As we enter 2020 (which, by the way, sounds like the future of the Jetsons), we step into a new decade filled with unprecedented opportunities. Technology is evolving and becoming more agile and intuitive than ever before. The next era for marketing is one that’s not only high tech but also high touch and high […]
While fiction is always exciting, real stories can inspire and resonate with people in extraordinary ways. When you think of great storytelling the last thing on your mind is data. However, data is the key to unlocking truth and making connections we didn’t even know existed. Data in its purest form is meaningful information that […]
Instagram and Facebook story usage is growing at lightning speed. Moreover, the ‘story poll’ and ‘fill in the blank story’ add-ons may seem like a small, meaningless tool, but the information we gather could be quite significant. Based on simple goals, you can use fun questions like: Take out or dine-in? Which color is your fave? What’s […]
Email is here to stay. The inbox has proven time and time again to still be one of the most effective places to inform and capture audiences. Still, with so much junk coming in (pun intended), your approach to email needs to keep up with the latest trends. Here’s what to keep an eye on […]
I try to avoid making generalized statements of universal human truth. Still, I can confidently say that most of us have an intrinsic desire to connect with people, stories, and experiences. Within those connections, there is an even greater need for us to seek out authenticity and trust. I recently came across an AdAge article, which reinforces […]
If you’re not sure what happens when you assume, just look it up. You definitely don’t want to find out when you’re face-to-face with a client or your boss. In marketing, where we tend to make the most assumptions is with our audience. And ironically enough, knowing your audience is the most important aspect of […]
If you’re living life one post at a time, you’re missing an important opportunity to tell a compelling brand story. Whether you run social for a company or to promote your own personal brand, start looking at posts as smaller pieces to a larger picture.
If you’re a digital marketer reading this, you might think, “how would scent have anything to do with me? Isn’t Smell-o-vision is that weird 1950s thing from a Jetson’s episode?” I was recently at Disneyworld and rode Soarin’. If you haven’t experienced it, it’s a multi-sensory journey around the world, taking you through Africa, Australia, […]
With ad blocking on the rise, listeners paying premium prices for music platforms that skip ads, and TV viewers turning into binge-watching streamers, brands have to find new ways to get their message out there and have people want to pay attention.