We are often taught stages, steps, and flows for design or content development. While there is a need for structure and well-defined processes, there must be room for more organic thinking and unexpected rework. Working in an in-house Creative Services department, there were a few key projects that allowed for time and required proper process. […]
Just before the Christmas break our VP asked for a handwritten letter from direct reports. The letters had to include three things: 1) identify one main goal for the year and its purpose 2) how you would know this time next year that you have achieved your goal and 3) what resources and/or support you […]
When crisis or disaster strikes, social media can be one of your most powerful tools. I had the pleasure of working in the all-inclusive travel industry for over 10 years and am grateful for the experience I gained in crisis management communication. Zika, hurricanes, guest and staff safety concerns, travel advisories, local political unrest, I’ve […]
Curiosity: a strong desire to know or learn something.
We are often raised to believe that curiosity gets you into trouble. That messing around with things we don’t understand is a recipe for disaster.
I beg to differ.
Trying to land that dream job, proposing an innovative idea, having a client buy into your plan, getting your family on board with one of your crazy ideas? It’s all about mastering the perfect pitch. As marketers, do what you know. Everyone in that boardroom is now your audience, so follow the fundamentals: know your […]
What seemed like a tedious “please-don’t-mention-the-strategic-plan-again” kind of project around the office, started to get us thinking about cross-functional goal setting and dynamics between teams.
Show of hands: How many of you out there have taken a Buzz Feed quiz? How about a Cosmo quiz, for my fellow children of the 90s?