Email is here to stay. The inbox has proven time and time again to still be one of the most effective places to inform and capture audiences. Still, with so much junk coming in (pun intended), your approach to email needs to keep up with the latest trends. Here’s what to keep an eye on […]
The messaging is spot on. The design is on point. You got segmentation down. Your graphic designer spent hours creating a thing of engaging beauty. Now all that stands between your amazing email and a click is that subject line. When it comes to email subject lines, there’s a fine line between gimmicky and creative, […]
If you’re living life one post at a time, you’re missing an important opportunity to tell a compelling brand story. Whether you run social for a company or to promote your own personal brand, start looking at posts as smaller pieces to a larger picture.
If you’re a digital marketer reading this, you might think, “how would scent have anything to do with me? Isn’t Smell-o-vision is that weird 1950s thing from a Jetson’s episode?” I was recently at Disneyworld and rode Soarin’. If you haven’t experienced it, it’s a multi-sensory journey around the world, taking you through Africa, Australia, […]
Imagine if Facebook were to remove the ‘like’ button? What if twitter suddenly lets you add up to 50 more characters to your tweet? Those minor changes or add-ons may have you scrambling to rethink your content delivery. No worries, if you haven’t heard the news yet, here are the latest and greatest innovations in […]
As content creators, we should always be on our surfboards, paddling out with purpose ready to catch waves. These waves are trending topics, significant social movements, or posts that go viral overnight. They are short-lived but can give you an incredible ride while it lasts.
Marketer to marketer, I’ll fill you in on a little secret: start thinking of data as a two-way street. You can take a little, but you also need to give a little. You no longer have to be that creepy marketer lurking around the corner.