My career as a professional copywriter spans 11 years. I got my start at Sandals and Beaches Resorts working as a copywriter on marketing collateral, ad campaigns, PR initiatives, product development, and editorials.
As a mom of two, copywriter, and project manager, I spend most of my time finding the best ways to communicate with my audience – whether it’s getting my kids to brush their teeth, my wonderful husband to please do the laundry, creating content that really connects with people, or guiding teams on strategic initiatives.
When I had my daughter, I decided to do the stay-at-home-mom thing and go out on my own as a freelance copywriter. It was one of the most challenging, yet rewarding times in my life. I had the opportunity to work with a variety of clients representing cruise lines, luxury real estate, and property development.
After three years on my own, I returned to advertising as a Copy & Traffic Supervisor, working with a team of graphic designers and writers. That’s when I really started to dabble in junior design work and discovered my love of content creation.
Currently, I am serving as a Project Manager at FIU Online, working on initiatives to expand access to higher education, where I utilize to writing, design, analytics, and beyond. A big leap from the world of travel & tourism, but fulfilling as a career path. Plus, now as a busy Queen Bee, I think I’ve finally found a way to balance all my passions – family, work, hobbies. Totally imperfectly and still learning, BTW.
The Main Buzz was created as a way to share my tips, thoughts, and even some parenting experiences that give insight into the world of content marketing. I hope you enjoy it and be sure to subscribe!