I am taking a little detour this week to focus on the undeniable hurt that is going on right now in this country and across the globe. Because what is a platform such as a blog, social media, or website if you don’t use it as a voice with something meaningful to say? Like many […]
Cues we can take from the Royals. With a combined net worth of $88 billion and 29M+ followers on Instagram – @theroyalfamily, @kensigntonroyal, and @sussexroyal – The Royal Family has earned its title as the brand of Britain. Building strong brand equity over the years by establishing a unified image, fostering more personal communication, and […]
Imagine if Facebook were to remove the ‘like’ button? What if twitter suddenly lets you add up to 50 more characters to your tweet? Those minor changes or add-ons may have you scrambling to rethink your content delivery. No worries, if you haven’t heard the news yet, here are the latest and greatest innovations in […]
With ad blocking on the rise, listeners paying premium prices for music platforms that skip ads, and TV viewers turning into binge-watching streamers, brands have to find new ways to get their message out there and have people want to pay attention.